Description
Winner of the 2007 Marshall McLuhan Award for Outstanding Book in the Field of Media Ecology This book details the history of the spread of printing and literacy in eighteenth century Ireland. In addition to being a historical survey, it is also a study, in the media ecological vein, that explores what happens when a new technology is introduced to a given culture. This work answers three key questions: first, why did print technology take so long (300 years after Gutenberg) to become a cultural influence in Ireland; second, why was there an explosion of printing and presses in Ireland between 1750 and 1800 and finally, why, when a printing industry had been established, was almost the entire output of printed literature in English rather than the Irish language?
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