Description
2. The Development and Study of Brand Names
Availability: In Stock
Theory of Genericization on Brand Name Change
Author: Clankie, Shawn M.
SKU: PMRT.GEN.9556.01801
$219.65
Publisher: The Edwin Mellen Press
Number of Pages: 244
ISBN-13: 9780773469556
Publication Date: 2002
Condition: New
50 in stock
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