The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns Maximizing Advertising Dollars and Improving Client Development Effectiveness by Allen Fuqua Carol Todd Thomas Deborah Roth Grabein Dona Siebler Stohler Erin Corbin Meszaros Jennifer R Rupkey Michael A Webb Michael R Ralston Paris A Gunther
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The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

Author: Allen Fuqua,Carol Todd Thomas,Deborah Roth Grabein,Dona Siebler Stohler,Erin Corbin Meszaros,Jennifer R. Rupkey,Michael A. Webb,Michael R. Ralston,Paris A. Gunther
SKU: WEST.GNL.4671.02087

$120.00

Publisher: Thomson Reuters
Number of Pages: 208
ISBN-13: 9780314194671
Condition: New

50 in stock

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The Role of a CMO at a Law Firm contains the thoughts of leading marketing executives on developing marketing campaigns, maximizing advertising dollars, and improving client development effectiveness. Topics include: Developing a successful marketing team Creating a law firm marketing campaign Executing market research Working with law firm partners Promoting relationships Establishing benchmarks Developing budgets Identifying growth strategies Maximizing client development Executing firm promotions Embracing public relations and corporate communications Integrating and monitoring practice group priorities This book also discusses the importance of establishing a market-driven, client- focused, and globally competitive firm.

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