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Studies in the Strategy and Tactics of Competitive Advantage Management in the New Millennium

Author: Boronico, Jess
SKU: PMRT.GEN.8497.01794

$261.25

Publisher: The Edwin Mellen Press
Number of Pages: 316
ISBN-13: 9780773478497
Publication Date: 2000
Condition: New

50 in stock

Description

This volume provides an in-depth survey of current research inquiry as it concerns an organizations ability to achieve competitive advantage in an increasingly complex and global economy. The essays draw upon the expertise of university scholars, all employed at AACSB accredited Business Schools, and provide the readership with insight concerning competitive advantage from three perspectives: hypotheses on the conditions under which firms can achieve competitive advantage; the importance of quantitative models in developing a theory of competitive advantage; and critiques of a positivist theory of competitive advantage.

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