Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile Industry: An Analysis of Five Cases by Gomes Emanuel Tom Donnelly David Morris and Clive Collis
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Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile Industry: An Analysis of Five Cases

Author: Gomes, Emanuel, Tom Donnelly, David Morris and Clive Collis
SKU: PMRT.GEN.7401.01766

$219.65

Publisher: The Edwin Mellen Press
Number of Pages: 244
ISBN-13: 9780773437401
Publication Date: 2010
Condition: New

50 in stock

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Description

This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes of change.

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