Description
This work presents a case study of journalism as persuasion through a triangulated examination of ABC 20/20 s story Hollywoods Unlikely Hero (December 1998), which reports on the death penalty case of Mumia Abu-Jamal. The methodology includes rhetorical analysis, experimental design, and focus group audience research. It also examines the impact of a media literacy intervention on news reception by showing the video Framing an Execution: the Media and Mumia Abu-Jamal and measuring its effects on audience perceptions of the 20/20 story. Each book includes a DVD copy of the Framing an Execution: the Media and Mumia Abu-Jamal.
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