Description
This book is based upon experience of a number of successful entrepreneurs as well as the body of knowledge in business administration as applied to new enterprises and small business management. It integrates practical experience with the standard principles of management and management theory. Grunewald, the realist, never insults the intelligence of his readers by a myriad of hero centered, over hyped, accounts of entrepreneurial star performers. This gives his book a rare and very valuable focus on the ultimate essentials of entrepreneur efforts. . . . An early chapter on the desired personal qualifications of an entrepreneur is a perfect example of Grunewalds skill in downsizing his analysis to the absolute essentials. . . . offers an alternative growth path to the over fourteen million small business whose leaders have been searching, at a ninety-six percent failure rate, for a path to growth beyond the one million level of sales. Joseph ODonoghue Libraries should be especially interested in acquiring this book . . . . a must for the prospective entrepreneur and will be very valuable also for the present entrepreneur. This book makes it easy to learn from the experience of others. Edward C. Yang
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