Description
This title includes analysis of the Lanham Acts legislative history and cases, which affected its development, and a detailed discussion of cases involving trademark, trade names, trade dress, advertising, and celebrities. Provides thorough coverage of the right of privacy, including sections on lookalikes in advertising, the simulation of a celebritys voice, and fictitious celebrities. Discusses the effects of survey evidence in trials involving 43(a), jurisdiction and procedure, and types of relief.
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