Description
Corporate Counsel’s Guide to Advertising Law and Agreements addresses the legally sensitive area of advertising law. A focus is the legal review of all advertising prior to its use. This book was prepared specifically for corporate counsel and covers FTC Rules Advertising to children Contracts Warranties Advertising on the Internet Privacy Copyrights Trademarks Insurance This title also Analyzes corporate counsel’s role in the company’s advertising Comprehensively covers the Federal Trade Commission’s rules on advertising Explores the right of publicity (types of right of publicity claims, types of damages awarded, First Amendment defense) Explores trademark issues in advertising
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