Description
& a thoughtful study that chronicles the early twentieth century origins and the gradual advancement of African Americans within the advertising industry. Moss traces the advancement from the stereotypical images of Blacks, like the Gold Dust Twins who advertised a brand of Washing Powder around 1902, to the attractive portraits of Black athletes on cereal boxes in the 1980s and 1990s&. documents how in their drive to attract Black consumer dollars, majority and minority marketing experts targeted advertisements to the African American community&. In her concluding chapter, Moss reports her findings from a survey of advertising industry and media professionals&.. Mosss book should find a wide audience of both academic and general interest readers. Dr. Janice Sumler-Edmond, Huston-Tillotson College
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