Description
The Law of Merchandise and Character Licensing is a reference source for the practicing attorney faced with a problem in merchandising or character licensing. It provides help in analyzing the field, pinpointing problem areas, and understanding how to apply the industrys most innovative strategies in meeting client goals. The Law of Merchandise and Character Licensing also helps maximize profitability and minimize risk with its handling of: State-of-the-art forms and agreements Current industry standards and procedures Information on selecting and evaluating a property Clearing, creating and protecting rights Licensing property to another party Monitoring a propertys use and preventing misuses Enforcing established rights against unlicensed infringers and counterfeiters Youll also find a breakdown of registered merchandising marks by international class, sample license agreements, licensor forms, litigation forms, and more.
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