Description
Trademark Protection and Enforcement contains the thoughts of leading lawyers on evaluating options for the client, strategically registering a mark, and resolving disputes. Featuring partners and chairs from some of the nations leading law firms, it guides the reader through key considerations both in registering a trademark and in dealing with potential infringement. This book covers: Understanding registration requirements Managing costs for the client Using trademarks effectively as competitive tools The key steps in responding to potential infringement Strategies for dealing with counterfeiting, domain name disputes, and international enforcement
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